Towering over what has recently become a hot area with the tech set, the first NEMA building at 10th and Market is already 100% leased. This “South Tower” debuted on the rental market in October, offering studio and one-bedroom luxury apartments.

Because the first tower rented so quickly, NEMA has announced intention to pre-lease next phase of the development: studios, one-bedroom and two-bedrooms housed in two “North Towers,” one 37-story high-rise and one 14-story mid-rise, scheduled to open for actual move-in in Feb 2014. When completed, the NEMA complex will have added what Curbed SF describes as “four glassy, linked towers, designed by Handel Architects, rang[ing] from 10 to 37 floors, adding to the momentum and the skyline of the Mid-Market boom.”

Designed with specific tenants in mind

NEMA’s big draw, according to the official website, is a razor-sharp focus on the “tech lifestyle,” touting such amenities as two “24/7 staffed lobbies” equipped with “digital device charging stations,” “touch screen messaging boards,” and wi-fi. Also appealing are the 7,000-square-foot fitness center, 60-foot salt-water pool with cinematic patio and –speaking of cinematic– an outdoor movie screening area. Not e-luxurious enough? Not the mention, a club room with pool table, solarium, valet parking/car-share and Twitter-fed notifications when you have visitors or deliveries awaiting you. Other services offered: spa treatments, dry cleaning, house cleaning, pet care, and bike tune-ups.

Yes, it seems NEMA can do everything for you– except your actual job, that is. You’ll still need that to be rather well-paying: 496-square-foot studios start at $2491 a month; one bedroom (brace yourself) at $3388 a month.

More housing, less affordability

So, while we can be excited the good people of NEMA are helping add so many options to a city starved for housing, we don’t think these shiny towers will do much to calm down the trend of a crazy-escalating-priced rental market. Apparently, they don’t have to.

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