Developer Crescent Heights took the first official step Wednesday toward getting approvals for two 400-foot towers that would bring 767 units to the corner of Market Street and Van Ness Avenue.

After buying the Honda dealership site last summer, Crescent Heights’ preliminary proposal for 10 South Van Ness represents just what the Market-Octavia Plan allows the developer to build. It’ll likely be months until more specific plans for ground-floor uses and affordable housing plans get revealed.

The filing means that Crescent Heights is on its way to start building next year if it gets approvals, joining the herd of major housing developments that will transform the Mid-Market area. Those already in the pipeline include Build Inc.’s 37-story tower One Oak, Related California’s tower on top of the Goodwill site at Mission and South Van Ness Streets, and the Emerald Fund’s trio of projects.

Some of the area’s major projects are on properties that got major height increases at the end of last decade in the Van Ness and Market Downtown Residential Special Use District, which surrounds the Van Ness Muni station.

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