Until Tuesday, 27-year-old Jade Kraus paid $1,700 a month for a one-room Hayes Valley studio she shared with her boyfriend. By Tuesday evening, she was paying almost twice as much to live somewhere that would have been unlikely until very recently — near 10th and Market streets.

But now, as she heads to her $3,000-a-month, one-bedroom apartment, she’ll pass a mural commissioned for the building and then ride a smart elevator up to her apartment in the 24-story tower. If she has any issues with, say, her refrigerator, she can call the building’s concierge or just enter a work order into the building’s app before heading to the courtyard for a swim.

The 20 new tenants whose belongings were being unloaded Tuesday in the basement of Kraus’ new home, NEMA (which stands for new Market), are part of the changing face of the mid-Market neighborhood. The area’s city-driven transformation — tax incentives for new businesses and the creation of the Central Market Community Benefit District — is becoming more evident daily. Tuesday was no exception.

Read Full Article